Q. What is Search Engine Marketing (SEM)?

A. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According to the Search Engine Marketing Professional Organization, SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings.

Q.What is Search Engine Optimization (SEO)?

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Q. How Much Does It Cost?

A. The cost is determined by which services you utilize and the volume of the usage.




Q. What is the Benefit To Using Our Services?

A. Our advertising specialists understand the complexities of today's advertising choices, and know, by industry, the ideal mix to achieve the best return on your advertising dollar.


HOW WE DO IT:
Utilizing data specific to your industry, we not only indentify which are your best advertising options, we monitor what your return is.


HOW ARE WE DIFFERENT:
We work for YOU, not the various advertising companies so your best interests are represented, not those of the individuals trying to sell you their product. Our background and experience gives us the upper hand in dealing with these companies. We know how they operate, and their pricing and commission structures. Many times recommendations made to you by their representatives better reflects what compensates them best, rather than what is in your businesses best interest.


WHY IS USING AIM IMPORTANT TO YOU:
Most small to medium sized businesses rely on you, the owner to make these difficult marketing decisions. Often, you do not have the time to do the research, then meet with each company and negotiate each buy. Hiring a full time marketing rep can be extremely expensive, and in most cases, cost prohibited for most businesses. Our services range from specific buys, like Internet, to managing your entire advertising program at a fraction of the cost of a full time employee.




Q. Will this Help My Website Organically?

A. Yes. With the implementation of search engine optimization this will significantly improve your placement in the organic section on the search engines.




Q. What is Pay Per Click Advertising?

A. Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.

Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC), varies depending on the search engine and the level of competition for a particular keyword.